About S&S Village

Our Story

S&S Village started at our kitchen table in Singapore, not in a boardroom. It began with a simple squishy toy that made a stressful day feel a little softer, and the realisation that our own kids (and honestly, us too) needed more of that. We're a family business, still small, still figuring things out as we grow, but we care a lot about getting the little details right for the families who shop with us.

Why Squishies

Squishies are simple. No screens, no batteries, no apps, just something slow and soft to squeeze when the day gets loud. For kids, that's a bit of sensory play that helps them settle. For grown-ups, it's five quiet seconds of stress relief between meetings or after the kids are finally in bed. We look for designs that are genuinely cute rather than just "cute enough to sell", and we try things ourselves before they go up on the store.

Our Promise

What we promise is care in how we pick every design, honesty in how we talk to you, and real people behind the store who'll sort things out properly if something's not right. Orders usually arrive within 4–10 business days once they're on their way, and if you ever need us, we're at support@snsvillage.com.

Thanks for growing with us — from our village to yours.